When one brokerage represents both sides, neutrality becomes critical. Learn where dual agency can work and how to protect your negotiating position.
Dual agency occurs when one brokerage represents both buyer and seller in the same transaction. It is legal in California with proper disclosure, but it changes how advocacy works.
Communication can be faster, and both sides may align on logistics more efficiently. In some cases, timing and process coordination improve.
No party receives full undivided negotiation advocacy in the same way as fully separate representation. Pricing guidance and strategy can feel constrained.
Who is advising pricing and offer terms? How will confidential information be protected? What alternatives exist if conflict appears during negotiation?
Request every disclosure in writing, keep contingency protections where appropriate, and evaluate whether separate representation better matches your goals.
Choose the structure that gives you clarity, confidence, and negotiation strength, not just convenience.